Why Video-In-Print Is Reshaping Marketing (And Why Your Business Needs It Now)

The New Reality of Customer Attention

Marketing has never been more competitive. Emails get ignored, print campaigns end up in the trash, and digital ads disappear in crowded feeds. Businesses are spending more than ever, yet they often see disappointing results. To stand out, you need more than another postcard or another email blast. You need an approach that blends physical presence with digital storytelling. That is where Video-In-Print products make their mark. Imagine handing a potential client a brochure that not only shows your product but plays a dynamic video the second it opens. Picture a mailer that surprises recipients with a personal message. Think about a business card that delivers your pitch in 30 seconds without you even speaking. This is not a gimmick. It is the next step in marketing. Companies adopting Video-In-Print are capturing attention, building trust, and closing deals faster than competitors who rely on outdated methods.

Key Takeaways

Video-In-Print combines print’s credibility with video’s impact, making your brand impossible to ignore. Customers retain up to 80% of what they see and hear, compared to less than 30% from text alone. Each format has a unique advantage: Businesses worldwide are already using these products across the USA, UK, Europe, Canada, Australasia, the Middle East, and Asia. Those who act now gain an edge. Waiting only allows competitors to capture your market share.

Video Brochures: A Marketing Powerhouse

Traditional brochures struggle to hold attention. But when video is integrated, the experience becomes unforgettable. Open a Video Brochure, and a high-quality screen automatically starts playing. Complex ideas suddenly become simple. Prospects see your product in action, hear your message, and connect with your story. Benefits include: If you present a standard brochure while your competitor uses a Video Brochure, your message risks being forgotten. Theirs will be remembered.

Video Mailers: Direct Mail That Works

Standard mailers often end up unopened. A Video Mailer delivers surprise and value in seconds. Recipients cannot resist opening and showing it to others. Benefits include: Your competitors may send postcards. You will deliver a branded experience that drives conversations and sales.

Video Folders: Influence in Every Meeting

Meetings are often decided in the first few minutes. Handing over a Video Folder immediately shows professionalism and authority. It combines a printed folder for your materials with an embedded screen that plays your message. Benefits include: Video Folders transform a standard pitch into a presentation worth remembering.

Video Boxes & Packaging: The Experience Economy

Unboxing is now a marketing event. Customers share these moments online, making them free advertising opportunities. Video Boxes elevate this by combining packaging with multimedia storytelling. Benefits include: Shipping products no longer ends the story—it becomes part of your marketing campaign.

Video Books & Booklets: Storytelling on Another Level

Brands that tell stories gain customer loyalty. Video Books and Video Booklets deliver stories through text, visuals, and video combined. Benefits include: When customers receive these, they engage, learn, and remember. That is the power of storytelling in motion.

Video Business Cards: Networking Reinvented

Traditional business cards rarely create impact. Most end up forgotten. A Video Business Card delivers a 30–90 second pitch instantly, making sure you stand out. Benefits include: Hand one out, and you will not just be remembered—you will be talked about.

Why Video-In-Print Outperforms Traditional Marketing

Video-In-Print delivers stronger results across industries:

  • Healthcare – Patients replay instructions, increasing compliance.
  • Real Estate – Buyers take virtual tours on the spot.
  • Luxury Retail – VIPs experience products before stepping into the store.
  • Automotive – Vehicles are showcased with engaging video demonstrations.
  • Finance – Investor presentations hold attention from start to finish.

Whether your goal is education, sales, or retention, these tools drive impact far beyond paper or digital campaigns.

Conclusion: The Future Belongs to Innovators

Video-In-Print is not about keeping up with trends. It is about redefining customer engagement. When you use Video Brochures, Mailers, Folders, Boxes, Books, and Business Cards, you create experiences people talk about and remember. Marketing is about impact, and this technology guarantees it. Video Plus Print offers factory-direct pricing, premium production, and global logistics. We deliver across the USA, UK, Europe, Canada, Australasia, the Middle East, and Asia, helping businesses dominate instead of compete. The choice is clear. Will you blend in—or take the bold step toward unforgettable marketing?

Frequently Asked Questions About Video-In-Print

  1. What exactly is a Video Brochure? A Video Brochure is a printed piece with a built-in screen that plays content automatically when opened.
    2. Why do Video Mailers deliver better results? They combine surprise with value, leading to higher open and response rates compared to paper mail.
    3. How long do the batteries last?
    Most last between 1.5–3 hours per charge, equating to hundreds of plays before recharging.
    4. Can I change the videos after production? Yes. All units come with USB ports for easy updates.
    5. Are these products sustainable? They are reusable, customizable, and designed with recyclable components, reducing waste compared to disposable print.
    6. Which industries benefit most? Real estate, healthcare, luxury retail, automotive, finance, education, and B2B campaigns all see strong results.
    7. How customizable are they? Every product can be branded with finishes, embossing, inserts, and tailored video content.
    8. Are shipping costs high? While slightly heavier than paper, the ROI far outweighs the shipping cost.
    9. How long can the videos be? Most support 30 seconds to 15 minutes, depending on storage.
    10. What is the minimum order size? Orders start at 100 units, making them ideal for both small and large campaigns.
    11. Do Video Business Cards really work? Yes. They make networking memorable and create instant interest.
    12. How are Video Books different from brochures? They provide more space for long-form storytelling, reports, and invitations.
    13. Are these products durable? Yes. They are made from high-quality materials with rechargeable batteries.
    14. Can content be localized for different countries? Yes. We produce multi-language versions and ship globally.
    15. What is the production timeline? Most projects take a few weeks, depending on size and customization.
    16. What ROI can I expect? Clients consistently see higher engagement, faster conversions, and stronger loyalty compared to traditional campaigns.
    17. Can these integrate with digital tools? Yes. QR codes, NFC tags, or links can be added for digital tie-ins.
    18. Why choose Video-Brochures.ca? Since 2004, we have been the global leader, offering expert manufacturing, reliable logistics, and proven results in the printing and Video Plus Print industry. . 
Author picture

Scott Manduck brings over 30 years of printing and marketing expertise to Video Plus Print, where he’s co-led the company since 2010 alongside partner Vijay Mahbubani. With a robust marketing background, Scott has driven innovative campaigns for global giants like Google, Disney, Microsoft, CIBC, Toyota Canada, and Ford Canada. His leadership has positioned Video Plus Print as a pioneer in video mailers, custom video brochures, and video presentation boxes since its founding in 2009. Scott’s knack for cutting-edge ideas—such as interactive video brochures—helps clients capitalize on market trends, delivering standout results. His 30+ years of experience empower businesses to elevate their marketing with tools like video mailers. Connect with Scott at videoplusprint.com/contact-us to spark your next campaign.

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Video Mailers

Cut through the mailbox clutter with interactive mail that surprises, engages, and inspires action the instant it’s opened.

Video Folders

Combine sleek presentation folder with dynamic video to deliver information that’s impossible to ignore and unforgettable to your audience.

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Make unforgettable first impressions with a pocket-sized card that plays your message the moment it’s opened.

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